Branding and motion
Warped Beer Co. is conceptual project showcasing a craft brewery built for the misfits, thrashers, and the free spirits who never truly outgrew the moshpit. This conceptual identity project captures the raw, self-aware nostalgia of 90s alternative subcultures, trading corporate polish for low-brow skate graphics, typography, and bold colour choices.
Music dictates a video’s tone, which is why I often select tracks during the storyboarding phase. While heavy metal or punk was the obvious choice for this project, it can easily feel disingenuous in advertising. Instead, I opted for a gritty surf-rock track to convey the brand’s aesthetic.
