Branding and motion
Fizz is a mocktail brand designed for the modern, wellness-focused individual. In contrast to loud, chaotic nightlife branding, this identity project embraces an aesthetic of tranquility and refined minimalism. Rooted in clean typography, soft tactile textures, and a calm, pastel colour palette, the visual system results in a elegant yet accessible brand identity.
A discovery phase was initiated by mapping the competitive non-alcoholic beverage landscape to identify market opportunities. The final brand positioning was designed to balance a high-end, editorial visual aesthetic with an open and welcoming tone of voice.
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